About |
Before we start, tell us:
Are you always spilling liquids on yourself or are you one of those that is incapable of eating without getting dirty?
Do sweat stains follow you, especially on summer days?
Does every time you hang out in a bar, your clothes smell awfully to tobacco?
If yes, I think we must have found you the perfect solution to these specific problems.
Have you ever imagined living in a world where you could use a Perfect White Shirt and be very relaxed knowing that you wouldn’t be able to mess it up all day long?
Yes, that is true. You can stop dreaming with that day because it is almost arriving. After strenuous work, research and persistence, Ambassador Portugal is ready to launch the first customized white shirt made with premium cotton that prevents stains and odours and will allow an elegant and clean look from morning till night.
This revolutionary shirt uses nanotechnology – yes, that’s it, nanotechnology – infused at a molecular level in the premium cotton fibbers, which keeps the ultimate natural softness, breathability and durability of the fabrics.
If you want to know more about this scientific talk you really have to meet Rita Dinis, the founder of Ambassador Portugal and the soul behind the idea that boosted the brand.
Ambassador’s approach distinguishes itself because:
Controls the odours absorption – like tobacco smoke, frying oils and terrible stains that can ruin a shirt. This new solution presented by Ambassador allows a significant reduce of bacteria that produce bad odours, since it controls the circulation of perspiration and moisture away from the body, keeping stale odours and freshness in;
Prevents the absorption of spills – like coffee, wine or even the ranch dressing sauce;
Eco-friendly – Contributes to water and other resources savings, since fewer stains and bacteria naturally result in fewer washes;
Increases the average life span of clothes – by keeping them cleaner, fresher, coloured and dependable all day long.
After all who is Rita Dinis and from where did the idea of creating a shirt like this arise?
Although Rita doesn’t have any academic background in dressmaking/design, this area was always her childhood passion that lately gained higher proportions. At the age of 28 the consultant majored in Management at Católica-Lisbon believes that her particular interest by the textile and in particular, the fashion, may have been awakened a long time ago by her grandmother that is a dressmaker and is whom she grew up with.
The idea emerged after realizing, throughout varied conversations with different friends, that everyone complained about the enormous difficulty of keeping a shirt flawless all day long.
Ambassador’s Strategy
They have everything set to start with Ambassador’s first production of Shirts and Polos.
In order to successfully beat every challenge of this initial stage, Ambassador will do its first market launch through a crowdfunding campaign on Indiegogo platform.
The biggest advantages for the consumers are the opportunity to access exclusive purchase conditions and the possibility to participate from the beginning in the development of the product/idea.
Therefore, in this initial stage it will be possible to buy the products through a prestigious partner like Indiegogo – the first large platform of crowdfunding in the world that, since its creation in 2007, has earned more than a billion dollars, has monthly on its website 15 million visitors and has 2,5 million people contributing in 226 countries.
Rita Dinis
rita.dinis@ambassador.boutique