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The last two decades have seen internet take the world with a storm. It has connected each and every person in the world and given globalization the spark to spread like wildfire. The impact it has had on the marketing industry has been nothing short of ground breaking. In the last few years we have seen a steady rise in advertising budgets that companies are allocating for digital marketing.
Right before our eyes, we are seeing a shift in the status quo with more and more young and dynamic companies flourishing by being more adaptive to the constant evolution of the advertising industry. One such company, Z1 Media is trying to ride this wave and become one of the top players in the industry.
Founded in 2015, they've grown exponentially in the last 3 years and are currently working with more than 200 clients and have partnered up with some giants like Google, Uber, Appnexus and more.
We caught up with the CEO of Z1 Media, Mr Amit Sharma. He said, "We've always tried to be ahead of the curve by not just doing what works at that moment but by also have a major focus on research and development because the industry is changing so quickly. The idea is to build the future today. This has been our advantage and has enabled us to record more than 500% growth each year we have been in operation. We're expecting to grow even more in the next few years and the key to that will be to always be on our toes and finding new ways to innovate."